At www.bakeabetterplace.org you find a new database, with which knowledge is swapped from 25 actions over a period of two years in which the project used techniques of the advertising and marketing industry, mixed them with topics of development education, and got appealing actions out of it that addressed people who were closed to our messages before. The project especially reached out to a new emerging group in society, which development education barely got through to before. It is the young trend elite, also called “Modern Performers”. The database is based on the experiences of 5 NGOs from Czech Republic, Germany, Poland and Portugal in a European founded project. It provides “recipes” of unconventional development actions as well as information on new methods to reach target groups, usually not targeted by development education.
Information provided by Verena Günther, finep - forum for international development + planning
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