Why is active public support for development remaining at low levels, despite huge campaigning efforts by NGOs and ever increasing public donations? How can NGOs contribute to the creation of a critical mass of engaged citizens, who shape the public discourse on global justice and other bigger than self issues? How to overcome the Live Aid legacy, which put charity instead of justice in the centre of public conception of development and reinforces the idea of a powerful giver and a grateful receiver?
The DARE Forum - the working group on development education and awareness raising of the European NGDO confederation CONCORD held its workshop Values and Frames: New ways to engage the public with global justice on 17th May 2011 in Brussels. The workshop featured Martin Kirk (Head of Campaigns at Oxfam UK, and author of the recent study “Finding frames – new ways to engage the UK public in global poverty”), who presented his research on why civil society should put positive values at the very heart of their campaigning, communication, education and fundraising activities, if they intend to deepen and mainstream support for collective challenges like global justice. Three eminent discussants from the CONCORD constituency reacted to his presentation before the audience was involved in the Presentation and report y can download from the DEEEP website.
Information provided by Tobias Troll, DEEEP
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